Oakwood Agency wins Gold Stevie® award in 2016 International Business Awards for the Weatherford 2015 Digital Annual Report

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We are excited that we have been named the winner of a Gold Stevie® Award in the Best Annual Report - Online/Electronic category in The 13th Annual International Business Awards today.

Oakwood Agency wins Gold Stevie® award in 2016 International Business Awards for the Weatherford 2015 Digital Annual Report

The International Business Awards are the world’s premier business awards program. All individuals and organisations worldwide – public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2016 IBAs received entries from more than 60 nations and territories.

A record total of more than 3,800 nominations from organisations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.  We won in the Best Annual Report - Online/Electronic category.

The Weatherford 2015 Digital Annual Report highlights the Company’s focus on its clients and employees, as well as safety, service quality and sustainability. IBA judges noted Weatherford’s “great approach to delivering annual report content in a modern way” using “strong design” and “user-friendly navigation” to communicate the Company’s culture through the voices of its employees is “extremely powerful.”

Some of the line results:

  • Sessions increased from 8,231 to 12,141
  • Unique visitors increased from 6,564 to 9,021
  • Page views increased from 27,700 to 61,223
  • Bounce rate dropped to only 2.15% from 9% in 2014
  • Global engagement outside US/UK increased by 11.8%
  • 4x more client visits vs 2014
  • Client visits directly through social media campaign 34%

Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated in the judging process from May through early August.

 “This year’s IBA judges were treated to many remarkable and inspiring stories of achievement around the world,” said Michael Gallagher, president and founder of the Stevie Awards.  “We look forward to sharing many of these stories with people around the world over the coming months, through the Stevie Awards blog and social media channels, with the hope that they will inspire and instruct the next generation of business achievers.”

Neil Sims, our Co-Founder adds ‘To achieve Gold is a superb achievement from the Oakwood team. We not only responded to Weatherfords brief, but took on board many of the comments from last year’s judging panel when we won Silver. The level of design clarity and customer UX is a testament to our approach – and the metrics from this years site only reinforce our connected thinking to provide users with a frictionless online experience’.

Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA

To read more about the Weatherford work, see our case study: 

oakwoodagency.com/work/weatherford-2015-annual-report

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