The Challenge

Help 123RF stand out against big-name image libraries, with much deeper pockets.

The Idea

Instead of showcasing library photos dramatize the idea of ‘Royalty Free’ in a clear visual way for maximum cut-through.

The Result

The campaign ran in Creative Review. Impressive pass-on readership exposed the ads to 180,000 creative individuals, helping 123RF become one of the world’s fastest growing stock agencies.

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