Air BP Lubricants

Air BP Lubricants

The Challenge

Help Air BP Lubricants retain a competitive portfolio in the face of rising raw material costs and growing legislation on labelling.

The Idea

Use universal labelling updates as a smart opportunity to redesign turbo oil packaging, in a way that reduces ink usage, aids product recognition and improves inventory control.

The Result

Now Air BP Lubricants is lowering the cost and environmental impact of its packaging, while making the experience of using turbo oils far more efficient.


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