Bob the Builder Re-launch

Bob the Builder Re-launch

The Challenge

To produce a fresh way of launching Bob the Builder to a new audience where they would least expect to see him.

The Idea

To create a buzz through PR and social media with a huge 3D floor drawing, followed up by an extensive outdoor digital 6 sheet campaign. This was also supported with a heavy weight radio campaign using the shows VO artists. Finally the campaign was rounded off with a schools pack distributed to preschools across the UK.

The Result

The show doubled the average TV channel ratings achieved in the same period on Channel 5’s Milkshake. The show has increased by 271% since launch.

Street painting

 

Animation of bus stop advertising

 

Activity sheet

 

Listen to the Bob the Builder 30 second radio spot
 


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