Crown Estate Advertising

Crown Estate Advertising

The Challenge

To increase footfall and membership of The Savill Garden.

The Idea

To target the campaign on a specific audience, that of horticulturalists and keen garden enthusiasts. The focus would be around creating a series of hero stories taken from the heritage of the plant life and in some cases their royal connection. Together with the hero stories we never lost focus on driving membership.

The Result

Through the 360° campaign we drove traffic and created a 22% increase in membership.

 

Direct mail

 

 

Online advertising

 

 

Examples of location based advetising

 

 

Development of membership campaign


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