Crown Estate Christmas Trees
To increase public awareness of Christmas tree sales at Forest Gate, thus increasing the number of sales year-on-year.
We would encourage local families to come along and start a new family tradition. We created an elegant visual identity reflecting the regal nature of the brand, providing a desirable quality people would want to buy into. Customers were encouraged to tweet pictures of their decorated trees to increase awareness levels and reach.
The campaign was a success with tree sales increasing by approximately 40% YOY, and lots of engagement across the chosen social media platform.
Location based screen advertising
Examples of campaign tweets