Crown Estate Christmas Trees

Crown Estate Christmas Trees

The Challenge

To increase public awareness of Christmas tree sales at Forest Gate, thus increasing the number of sales year-on-year.

The Idea

We would encourage local families to come along and start a new family tradition. We created an elegant visual identity reflecting the regal nature of the brand, providing a desirable quality people would want to buy into. Customers were encouraged to tweet pictures of their decorated trees to increase awareness levels and reach.

The Result

The campaign was a success with tree sales increasing by approximately 40% YOY, and lots of engagement across the chosen social media platform.

Press advertising

Location based screen advertising

Online advertising

Examples of campaign tweets

 


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