ffA Booth

ffA Booth

The Challenge

To create stand out for ffA, a specialist software company at an international geoscience conference in Amsterdam, surrounded on all sides by industry heavyweights.

The Idea

Recreate the GeoTeric experience for potential customers* in a 3D space. The booth took the key geological features usually only encountered on a screen and turned them into supersized physical forms, allowing visitors to truly immerse themselves.

The Result

The response of visitors during the show was tremendous. Footfall was high, as was the level of interest and quality of potential prospects on stand. In fact one global competitor was forced to admit: “This is the best booth I’ve ever seen”.

*This focus on the user experience aligned with Oakwood’s ongoing positioning work with the brand.

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