ffA positioning

ffA positioning

The Challenge

To position ffA, a specialist software business, as a force to be reckoned with within its category.

The Idea

Rather than going head-to-head with rivals on software features, champion the customer: seismic interpreters. Build a brand around the better experience provided to users – enabling them to ‘power on’.

The Result

While the GeoTeric brand continues to evolve, over the last two years license sales and turnover have both doubled. The brightest candidates in the field are also keen to get on board now – a sure sign of strong brand recognition in the marketplace.

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