To increase brand awareness and engagement around the new launch of Fisher-Price Discover Your Way, including the extensive product range which is ideal for newborns through to 3 year olds.
Using Baby Centre as a platform, we engaged with Mum by designing targeted rich HTML5 and Flash banner advertising that had a strong presence across the site. Solus EDMs targeted those already signed up, driving appropriate products that would be perfect for their children. We presented key features through animations along with a clear path to purchase by driving direct to retailer.
The campaign was a success exceeding several Baby Centre benchmarks whilst over delivering on the number of
impressions. We eased the path to purchase and helped drive product sales (especially during promotional periods).