Mattel - Fisher Price

Mattel - Fisher Price

The Challenge

Outshine the competition at The Baby Show in London.

The Idea

Give something back to baby’s family. A massage for Mum. A giant bouncer photo opportunity for Dad. And a dance show for older siblings.

The Result

Engagement at all levels with Fisher Price, resulted in a total sell-out of all products at the show, and over 4,500 mums signed up to the ‘Overjoyed’ promotion.


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