Mattel - Imaginext

Mattel - Imaginext

The Challenge

Bring to life the wide range of playsets and characters within the Imaginext brand, for children aged 2-5.

The Idea

The crazy, mixed-up world of Imaginext reflects how kids unpredictably combine different toys during play. Featuring unusual combinations of characters. Batman reprimanding a dinosaur anyone?

The Result

At the time of publishing a series of animated idents for Channel 5's Milkshake programming were in production...


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