Slaters Store Launch

Slaters Store Launch

The Challenge

We were selected to promote and launch the opening of the new Bristol store for Slaters Menswear, in a region where the brand is relatively unknown.

The Idea

Lead with Slaters differentiators of permanently low prices, personal service and free alterations. This would be brought to life through the use of eye catching creative and a descriptive tagline – Measure of a Man. To introduce the brand to the area a coordinated campaign of ATL and BTL advertising, PR activity, celebrity hosted launch event and a series of promotions and competitions would be structured in the weeks leading up to, during and post launch.

The Result

A successful campaign providing awareness across the region culminating in a heavily attended launch event hosted by ex England Rugby Union star Matt Dawson.

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