In 2011 research by VisitEngland showed people struggling to define what Bristol had to offer. As a result the city's identity was considered 'recessive' and often overlooked as a short break destination.
We developed a new visual identity for our city based around a hand-drawn logo that reflects Bristol's unique personality: a creative heart with a diverse, unorthodox culture. A brand toolkit guided its application in print and online, and kicked off an ad campaign. We also devised an identity takeover transforming 'Bristol' into 'Brasil' to promote the city's World Cup themed events this summer.
According to VisitEngland's tourist data Bristol moved from 6th most visited town in 2012 to 4th in 2013, while visitor spend increased by £200M over the same period.