Warner Bros. The Hobbit - Battle of the Five Armies Launch

Thinking big What was the brief?

To launch the last film of the Hobbit trilogy across digital, Blu-Ray and DVD platforms in a competitive environment. We also had to cross-sell the trilogy boxset.

Acting bold What did we do?

The look and feel came from utilising the strongest and most recognisable key art. We chose to run with two key looks using both Smaug and Bilbo as drivers, which enabled us to run the most suitable design in the most appropriate format. We focused the campaign with online creative using over 80 different formats, these predominantly showing the trailer and a single click to specific retailers. The press ran in most daily titles and the extensive out of home advertising used targeted locations to maximise eyeballs.

Driving impact What were the results?

One of the fastest selling DVD’s of 2015 with 477,000 sold in its first week (excluding digital downloads and boxsets) and finishing no.2 in the DVD 2015 charts with 843,000 as at the end of October.

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