Weatherford 2015 Annual Report

Weatherford 2015 Annual Report

The Challenge

Use content to engage a diverse Weatherford audience from investors and shareholders to clients and employees; connecting in a more meaningful way, whilst tracking activity, like never before, using advanced analytics.

The Idea

Bringing financial data to life with the objective of increasing global activity, conveying an in-depth understanding of client challenges, hi-lighting safety and sustainability performance, heroing employees through video content and creating meaningful client engagement, whilst making the most of the capabilities and responsiveness of the digital medium to provide the best possible user experience.

The Result

• 4x more client visits vs 2014 • Page views increased from 27,700 to 61,223 • Longest client time on site 52 mins • Employee videos involved 4 continents, 6 regions, 3 languages and 30 employees • Analytics have armed the sales team with an unprecedented level of client insight

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