Corporate Values Campaign
‘Clients should know us by our values’.
Weatherford embarked on a cultural transformation to set the stage for its future and introduced a mission statement and core values for the organization that represented the company's path forward.
Six values not only guide the everyday actions of the global workforce, but also culture shape the organization and compliment the positive impact established by the CEO. Oakwood developed the language and look and feel for the comms elements that featured across global locations.