FIMO Product Launch
The making of a new audience.
Researching trends and analysing market insights enabled us to create the positioning and messaging to launch Staedtler’s new FIMO leather product in the UK.
This omni-channel campaign targeted fans of the growing personalisation trend and was spearheaded by the phrase 'Can't find what you're looking for? Make it’. The messaging and subsequent creative not only engaged retailers, but captured the imagination of crafters, and a younger, more opportunistic audience.