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Elevating aerospace

Naming, brand creation and global launch for zenix aerospace

Sullivan Street Partners acquired the Aerostructures business of Senior plc and invited Oakwood to support the transition from conception to launch.

In a sector primed for growth the rebranding of a £300m aerostructures business, involved 1800 employees in seven locations across the US, UK, Malaysia, and Thailand. The new brand needed a name, legal sign-off, a brand platform, and style guide for global consistency and wider comms application.

We led a team selected from each region to guide the process, invite collaboration and drive the direction of delivery, culminating in a co-ordinated launch day in each business unit.

A new website became the hub of the new entity, showing the world and customers proof of concept and ensuring Zenix started life at the forefront of its sector by ‘elevating aerospace’.

“Establishing the global identity of the newly formed Zenix Aerospace was one of our critical pre-launch objectives. The team at Oakwood proved to be an excellent partner, providing knowledge and guidance as we worked through branding, website look and feel and the image of the Company. Feedback internally and externally has been excellent.”

Peter Twemlow, Chief People Officer, Zenix Aerospace