Warner Bros.: Musicals

Thinking big What was the brief?

To breathe new life into the old classical musicals and drive incremental sales.

Acting bold What did we do?

To give all 16 sleeves and shoebox an overarching and collectible look. Achieved by using iconic key art or key moments of the films as lead, with a strong illustrative style and nostalgic feel. Selected titles would then make up a box set which again followed in a similar style.

Driving impact What were the results?

Awaiting sales data.

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