AP4 engaged us to overhaul their web presence to translate a newly defined proposition into a clear, capability-led website.
Addressing common user and stakeholder painpoints with the existing family of websites, our objective was to create a connected and easy to navigate experience, with significant performance improvements, and seamless integration with HubSpot for reporting and lead nurturing.
A key challenge was rationalising a fragmented ecosystem of legacy and regional sites while preserving search value, high-performing parts listings and future eCommerce potential. Close alignment with concurrent positioning and brand refresh project teams ensured cohesion between content creation and precise user journeys.
The result was a scalable website foundation designed to clarify AP4’s offer, strengthen trust, and support sales, service and long-term digital growth.
