The maritime industry is one of continuous change and adaptation as it works towards IMO GHG emission targets. Digitalisation is essential for sustainable transformation, optimising efficiency and most importantly helping businesses meet these targets.
With over 100 years of turbocharged engine optimisation, Accelleron wanted to generate discussion around how to harness the power of digitalisation for sustainable transcendence and position themselves as a digitalisation partner, uniting the maritime industry towards an eco-friendly future.
To help Accelleron kick start the conversation, we developed the ‘Digitally Possible’ campaign that demonstrated how digital tools can drive efficiency, manage compliance, and reduce emissions today and highlight that it’s not something coming in the future, it is here now. Accelleron are the partner for businesses helping them adapt and embrace the tools available to them, overcoming challenges along the way.
Building on stakeholder, audience and industry research, we created a suite of tailored messaging, related imagery and videos assets to help start the conversation through owned and paid channels and we will continue to adapt these as the conversation does in the future.
