Creating a new plantsmith position
Bramley products are made in the British countryside using only natural ingredients, inspired by the beauty and therapeutic properties of plants. Our ask was to refresh the current brand, understanding the brand essence and apply across key brand touchpoints while maintaining customer retention and ensuring clarity and consistency for future growth
Keeping the botanical element to the products was always at the forefront of the rebrand. Within the brand architecture created by Oakwood the Bramley team worked with artist Flora Wallace to create the label artworks, handmade from botanical inks created from natural elements, such as the plants and flowers in bloom at that time of year.
This strategy will be applied to other sub brands and joint ventures recognising the wider influence of the core brand.
“We’re delighted to have received so much positive feedback following the launch of our rebrand. The change of labels and materials used were a no brainer for us when choosing to refresh our branding and continue our mission to become as sustainable as possible.”Chloë Luxton, Founder and Creative Director