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Sperry Marine

A 360 vision for a brand

Working with Sperry Marine to build ‘The Navigation Experts’.

Sperry Marine delivers industry-leading, maritime navigation solutions that ensure vessel operations are safer, more efficient and sustainable.

Entering its next phase of evolution Sperry Marine is now presenting an updated brand vision reflecting their commitment to a safer, smarter maritime industry, looking to support their stance as ‘The Navigation Experts’ with refreshed and strong communication and a clear and consistent voice.

The 360º concept visually reinforces their capability for a ‘complete’ solution.

As a nod to their history, innovative expertise and all round service capability we applied this as a system within all comms from digital pages to exhibitions to provide a frame and focus for key messages.

“Sperry Marine, in partnership with Oakwood, have evolved from the strong foundations of our original branding. This new marque is bolder, cleaner and reflects our industry-leading position in the maritime navigation market.”
Marion Tourne, Global Marketing Communications Manager