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Perfetti Van Melle

Fruittella Halloween Marketing Campaign

Creating a unique universe for Fruittella

We worked with Perfetti Van Melle to create a campaign enabling their brand Fruittella to own Halloween. This was done through a 56 day campaign leading up to Halloween with an Amazon media partnership and its voice-controlled virtual assistant technology 'Alexa'. For this campaign we created positioning, messaging, a universe of characters based on the Fruittella flavours plus their rich back stories, a single location in a spooky hotel, for which we animated 56 hotel door videos (1 per day). These were all supported by digital marketing assets and promotional videos for the Amazon and Fire TV platforms.