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Writing a new narrative
Creating noise to build brand awareness and generate sales
We created a striking campaign showcasing the reliability of a pencil against all those things in life that aren't, like buses not turning up, the instability of relationships etc. Predominately a social and digital campaign with a guerrilla activity twist where 'Noris' takes over the main STAEDTLER social channels.
+230% follower growth against target
+210% social engagement higher than target
+157% organic reach increased, highlighting the content relevance and vitality