Barbie 'Win Your Dream' campaign
Integrated competition to build awareness and drive sales.
We worked with Mattel and the UK’s leading toy retailer Smyths to create this standout campaign for Barbie that allowed participants to win their very own dream each month.
Devising a unique mechanic to embed the upload site directly into the Smyths digital ecosystem allowed users to post video or images of their dreams to the website. Each winning dream was professionally filmed and shared across all social channels.