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Retail Guidelines

Getting a brand ready for action!

To promote toy sales for the new Nickelodeon TV series of Paw Patrol titled ‘Mighty Pups’, we developed the retail guide for European markets.

The creative process kicked off with two workshops with all key stakeholders, from which we devised a three-tier concept offering, bronze, silver and gold. These categories helped to define the size and the opportunity within a typical retailer.