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PDSA

Fundraising Appeal

Driving income. Raising awareness. Increasing followers.

This robust 360° campaign was created by collecting audience insights and thoroughly analysing previous donation data. Based on our findings, we developed a creative platform that we tested with focus groups to ensure it resonated with warm and cold audiences alike.

As a result, the endearing case study that sits at the heart of the campaign was received warmly by audiences across all media touchpoints.

445% increase In telemarketing donations YOY

572% increase In SMS donations YOY

167% increase in response rate for the sector

“Our Christmas appeal overdelivered and created an uplift in brand awareness across all consumer channels of the charity. Thank you Oakwood for all your creativity, planning and support!”

MEA Summit marketing effectiveness award