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PDSA

Fundraising Appeal

Driving income. Raising awareness. Increasing followers.

This robust 360° campaign was created by collecting audience insights and thoroughly analysing previous donation data. Based on our findings, we developed a creative platform that we tested with focus groups to ensure it resonated with warm and cold audiences alike.

As a result, the endearing case study that sits at the heart of the campaign was received warmly by audiences across all media touchpoints.

445% increase​ In telemarketing donations YOY
572% increase In SMS donations YOY
167% increase in response rate for the sector
“Our Christmas appeal overdelivered and created an uplift in brand awareness across all consumer channels of the charity.​ Thank you Oakwood for all your creativity, planning and support!”
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MEA Summit marketing effectiveness award
SCA Summit creative award