A positive impact through colour psychology
Because every colour has a story to tell we created the #MyColourStory campaign to market the expressive palette of STAEDTLER's triplus pen range.
Our research enabled us to understand the need for increased awareness of mindfulness and positive mental health, and we successfully recruited Fearne Cotton and The Prince's Trust to support the campaign. Targeting teenagers and young adults who have a passion for creativity, this predominantly social campaign leveraged fun aspects of colour psychology to tell the story of each colour, brought to life with a clever twist of recognisable reality.
