Reinvention leading to sales.
Seeking to reach new audiences with their vast back catalogue of movies, Warner Bros. engaged us to develop a mechanism to spark online and retail sales.
The ‘Iconic Moments’ at the heart of each of these classics – be that a famous quote or memorable image – inspired us to create stunning visuals for each title under a singular proposition and identity. This allowed us to create sleeves and subsequent retail and advertising campaigns that leveraged ‘collectability’ of these iconic covers to create demand.
Our creative was so well received that the empty sleeves are currently selling on eBay for more than the price of the new DVD.