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Brand Positioning

Brand evolution in marine transition.

The maritime industry continues to ride a wave of new technology advances as focus intensifies on operational sustainability.

As a leading developer of low-speed gas and diesel engines used for propulsion power in merchant shipping, WinGD approached us to evolve their brand into one that better reflects the business' operations and aspirations. 

Supplying them with a set of unique value propositions allowed them to more effectively answer their customers challenges, taking them from a challenger brand to the market leader that offers the best view and a smarter perspective on marine propulsion. 

“With careful thought and reflection behind every step, Oakwood presented us with a fresh, yet strong, look and feel and a brand image we can be proud of.”
Anna Garcia​, Global Head of Communications.
Digital Impact Awards 2018 Winner