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A journey to future proof the Suir Engineering brand

Brand evolution

Suir Engineering is on an evolutionary journey preparing itself for a chapter of growth and a springboard for potential partnerships. To support this evolution, we have refined their positioning, strengthened their messaging, and elevated their brand to a more sophisticated and distinctive presence.

A key part of this transformation is the Partnership Pathway – a graphic device derived from the logo, symbolising Suir Engineering’s deep client connections. Flowing through the visual system, it ensures every touchpoint is both consistent and uniquely Suir. To enhance clarity and structure, we introduced Construction Blocks, a framework that organises content within a square infrastructure grid.

Boldly embracing blue, we retained heritage Suir Blue while injecting dynamism with the Suir Blue Gradient and Electric Blue. A new secondary palette for sustainability, mental health, and future-focused messaging adds flexibility while reinforcing Suir Engineering’s core values.

This refreshed brand identity positions Suir Engineering to embrace a future of growth and opportunity, embedding them as a trusted partner in excellence within the global engineering market.

“Meticulous research, inspired interpretation, and an innate understanding of our business delivered a complete brand reimagining that now reflects the complex nature of our business. We now have a clear voice with the right message and a brand platform that expertly communicates our core propositions.”
Peter Browne Head of Strategy, Suir Engineering