Income generation and brand awareness with sensitivity.
Working with Blue Cross we created a unique and poignant Christmas Campaign which needed to generate vital income as well as building awareness of the brand.
We used the isolation and loneliness faced by many of our donor audience during the pandemic, to be at the core of the concept. We also highlighted the similarities also faced by abandoned pets who needed a home. Our messaging ‘Alone, Apart. Everything Together.’ plus powerful imagery of an abandoned dog was a strong combination, and one not to be ignored. We wanted to show positivity and created a key image of the dog with his new owner.